1. The ASAE Gold Circle Awards is a year-long program that recognizes excellence in association marketing, membership and communications fields.
2. There is a hard-working Gold Circle Awards Committee that evaluates and revises, where necessary, all components of the program. It is made up of association professionals from the three core areas and Committee members serve on sub-groups to help manage the communications and visibility of the program, oversee the judging process, promote the content of award-winning campaigns and develop sessions, webinars and other related professional development opportunities. That's us (those that attended the recent in-person meeting at ASAE headquarters in Washington, DC) below.
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| 2015-2016 ASAE Gold Circle Awards Committee |
3. We've streamlined the categories and made the criteria easier to follow. Together, this will make the application process simpler. In addition...
4. ...A new online application platform, thanks to ASAE, will allow for a smoother submission experience.
5. The awards celebrate marketing, membership and communications, but it is relevant for every area of association management. We are building engagement and recognition of the program among the C-suite and expect participation from all disciplines of associations, from technology to government affairs to education.
6. Past winners are featured in education sessions at the ASAE Marketing, Membership & Communications Conference, in Associations Now Daily, through virtual lunches and webinars, in newsletter articles, news media outlets, video and online.
7. We've fine-tuned the judging process to better fit this into the busy schedules of association professionals. Once the Call for Judges opens this winter, be sure to volunteer.
8. We rely on the generosity of our friends on the ASAE Marketing, Membership and Communications Councils to help champion the program. Each group has a representative that sits on the Committee. This coming year we're reaching out to several other volunteer groups within the ASAE community as well as external organizations to join us in promoting the program.
9. While we are typically most active on Twitter during the #MMCConf event where the winners are recognized, expect to see more exposure on social media platforms throughout the year. Bookmark our dedicated url: www.asaecenter.org/goldcircle.
10. Check out your ASAE communications this month to learn more about the Gold Circle Awards Program, deadlines and how to get involved. The Gold Circle is the shape of association excellence. We hope you'll support the program through your participation, promotion and engagement.
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| © 2015. Tom Quash |
